The Grand National 2021

BetVictor's most significant horse racing assets that Betvictor have access to is Rachael Blackmore, Betvictor brand ambassador, and she happens to be the top Jockey in the UK and Ireland. Creatively speaking, the best thing to utilize Rachel as much as possible and allow her success to propel this campaign. The campaign had two messages, OOH was safer gambling, and onsite Get £10. My role in this project was to create the imagery and filter the imagery to the agency and creative team for multimedia preparation.