Practice Makes Perfect 

Liverpool had the potential to win the Champions League, the perfect opportunity for brand exposure. 

The first idea behind this campaign derived from the iconic superman pose where he tears open his everyday clothes to reveal his super suit's iconic s; our models show Betvictor Super training kit sponsors.
The second idea was a goal celebration with the caption Practice Makes Perfect, referring to Betvictor as a training kit sponsor.

This project was created in-house from concept initiation to final production. My role within this project was creating Initial concepts mockups, sourcing kits, models and co-directing the photoshoot.